Born in 1978, graduated in Architecture at the IUAV in Venice. I always had a strong interest for Asia and especially for China which has prompted me to visit extensively that country, and after every visit the conviction that it could become a very important market for the design products of the Made in Italy was growing more and more inside me. This conviction was confirmed and strengthened following the opening of a show-room of Italian furniture brands in Beijing, an important step that led me to focus on the enormous opportunities of this sector on the Chinese market, Over the years, I have accompanied many Italian companies, of different sectors, to know and establish commercial relations, with Chinese retailers, contractors and manufacturers thanks also to the many years of collaboration with some local partners.